The social media landscape has evolved in many ways since websites and apps such as Facebook, Twitter, Pinterest and Instagram first appeared. One phenomenon the digital era has brought is the 'social media influencer' – a celebrity or noteworthy figure who has a large following attributed to their followers' interest in (or curiosity about) their personal 'brand', their public voice.
Social recruitment is easier. For one, its much easier to set up all your contacts in a single, central place where you can automate sending new openings to relevant, targeted parties. Interested parties whose own contacts have skills relevant to your job postings will share your job ads on social media, thus growing your ad’s reach quickly, in exchange for a share of the referral reward.
Undoubtedly, women have come a long way in the fight for equality – from the very recent spotlight shone on the #Metoo movement, to championing the causes and issues surrounding gender equality, women have proven to be as inspirational as they are resilient.
It is often said that you need to embrace change or, get left behind and, no doubt times have changed. It seems like light years ago, our parents kitted up in suits and ties and headed out to their day jobs.
Why adaptability is the new buzzword. Not too long ago, many working professionals feared for their jobs given the progressive strides modern technology was making in advanced computing. There was talk of even machines replacing a person’s job role at work. It was a scary and precarious time for much of the workforce no doubt.