Social Recruitment

The psychology of social referrals
September 14, 2019

Many recruitment professionals stick to what they are familiar with, using job boards and other hiring resources they already know. Yet social referrals, though new, are effective for many reasons, including their psychological aspect.

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7 reasons you should use social recruiting for big business
August 18, 2019

Social recruiting has become a popular way to hire new talent. Even larger businesses that have more budget for HR purposes can benefit from using social recruiting.

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8 social recruiting mistakes and how to avoid them
July 23, 2019

The rise of social media platforms has given businesses a valuable and cost effective way to reach both actively seeking and passive candidates to fill key vacancies. Social recruiting has many advantages: Low costs, an easy way to amplify job listings' reach, and simple ways to involve existing employees in sourcing fitting applicants.

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7 ways social recruitment helps you avoid mistakes state capture made
March 25, 2019

'State capture' has been a hot topic in recent times in South Africa – and in global headlines – because of the critical light it's shone on how much can go wrong when employees put selfish interests ahead of business health. The reputational and financial cost to companies (take Steinhof and Eskom as two such examples), being ultimately irreparably bad for business longevity and trust.

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Making Social recruitment stand out: 8 strategies
February 22, 2019

Many companies are finding diminishing returns in paid social media marketing due to the ever more crowded nature of social media platforms. Add changes in the algorithms used to decide who sees what to the mix, and it’s become harder to be a voice among the masses. This could impact your social media recruitment efforts, but here are 8 ways to stand out from the crowd:

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Fake news and the role of social media in politics today
February 22, 2019

Social media has great power to unite people. Think of lost dog/cat posts that go viral with thousands of shares. Or the "Anthem Project" where media company News 24 spurred South Africans to upload videos of themselves singing the national anthem to promote unity. This viral power has also resulted in manipulative and even exploitative uses of social media, too. Yet is "fake news" really a viable strategy to win people over?

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How Social Media Influencers Connect Businesses to People today
December 5, 2018

The social media landscape has evolved in many ways since websites and apps such as Facebook, Twitter, Pinterest and Instagram first appeared. One phenomenon the digital era has brought is the 'social media influencer' – a celebrity or noteworthy figure who has a large following attributed to their followers' interest in (or curiosity about) their personal 'brand', their public voice.

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10 Benefits of Social Recruitment
October 24, 2018

Social recruitment is easier. For one, its much easier to set up all your contacts in a single, central place where you can automate sending new openings to relevant, targeted parties. Interested parties whose own contacts have skills relevant to your job postings will share your job ads on social media, thus growing your ad"s reach quickly, in exchange for a share of the referral reward.

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Women in the workplace
August 17, 2018

Undoubtedly, women have come a long way in the fight for equality – from the very recent spotlight shone on the #Metoo movement, to championing the causes and issues surrounding gender equality, women have proven to be as inspirational as they are resilient.

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The end of the traditional job and why we need to adapt
July 17, 2018

It is often said that you need to embrace change or, get left behind and, no doubt times have changed. It seems like light years ago, our parents kitted up in suits and ties and headed out to their day jobs.

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The future of the workforce
July 26, 2018

Why adaptability is the new buzzword. Not too long ago, many working professionals feared for their jobs given the progressive strides modern technology was making in advanced computing. There was talk of even machines replacing a person"s job role at work. It was a scary and precarious time for much of the workforce no doubt.

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