'State capture' has been a hot topic in recent times in South Africa – and in global headlines – because of the critical light it's shone on how much can go wrong when employees put selfish interests ahead of business health. The reputational and financial cost to companies (take Steinhof and Eskom as two such examples), being ultimately irreparably bad for business longevity and trust.
Many companies are finding diminishing returns in paid social media marketing due to the ever more crowded nature of social media platforms. Add changes in the algorithms used to decide who sees what to the mix, and it’s become harder to be a voice among the masses. This could impact your social media recruitment efforts, but here are 8 ways to stand out from the crowd:
Social media has great power to unite people. Think of lost dog/cat posts that go viral with thousands of shares. Or the "Anthem Project" where media company News 24 spurred South Africans to upload videos of themselves singing the national anthem to promote unity. This viral power has also resulted in manipulative and even exploitative uses of social media, too. Yet is "fake news" really a viable strategy to win people over?
The social media landscape has evolved in many ways since websites and apps such as Facebook, Twitter, Pinterest and Instagram first appeared. One phenomenon the digital era has brought is the 'social media influencer' – a celebrity or noteworthy figure who has a large following attributed to their followers' interest in (or curiosity about) their personal 'brand', their public voice.
Social recruitment is easier. For one, its much easier to set up all your contacts in a single, central place where you can automate sending new openings to relevant, targeted parties. Interested parties whose own contacts have skills relevant to your job postings will share your job ads on social media, thus growing your ad"s reach quickly, in exchange for a share of the referral reward.
Undoubtedly, women have come a long way in the fight for equality – from the very recent spotlight shone on the #Metoo movement, to championing the causes and issues surrounding gender equality, women have proven to be as inspirational as they are resilient.
It is often said that you need to embrace change or, get left behind and, no doubt times have changed. It seems like light years ago, our parents kitted up in suits and ties and headed out to their day jobs.
Why adaptability is the new buzzword. Not too long ago, many working professionals feared for their jobs given the progressive strides modern technology was making in advanced computing. There was talk of even machines replacing a person"s job role at work. It was a scary and precarious time for much of the workforce no doubt.